Our History
Nadrey Laurent takes its roots from Totally Ethnik, an emerging African fashion label, based in Accra, Ghana. Totally Ethnik was founded in 2012. Marie Kipre, a passionate fashion enthusiast doubles as the brand’s Creative Director and CEO. Initially a home décor focused company, Totally Ethnik transitioned into fashion and launched its luxurious lifestyle fashion brand ending of 2013.
Totally Ethnik, in three years, produced 7 collections. 2 Capsule collections and 5 Main collections. As of today, the Company stocks in shops in Paris, Geneva, Accra, Lagos, Abidjan, and Kigali.
So far, the label has participated in key fashion shows in Belgium, France, Ghana and Nigeria.
Collections
- Birds of Paradise, Fall 2013
- Metropolis, Spring 2014
- Vida, The Fortress, Fall 2014
- Feline, Spring 2015
- Ebene, Fall 2015
- Birds of Paradise -The Remake, Spring 2016
- Dolce Vita, Fall 2016
Fashion Showcase
- Glitz Africa Fashion Week, Accra – Nov 2014
- Africa International Fashion Week, Lagos – Dec 2014
- Mercedes Benz African Fashion Show, Accra – May 2015
- Salon Boucle D’Ebene, Paris – May 2015
- Ghana Fashion and Design Week, Accra – Oct 2015
- Ethno Tendance Fashion Week, Brussels – Oct 2015
- Black Fashion Week, Paris – November 2015
- Mercedes Benz African Fashion Week, Accra – June 2016
- Glitz Africa Fashion Week, Accra – September 2016
NADREY LAURENT
Nadrey Laurent is a luxurious fashion brand with the ambition to enrich the contemporary world of fashion with eye-catching collections and vivid style signatures.
Nadrey Laurent makes use of aesthetically appealing mix of rich colours, bold prints and high quality fabrics of various origins. This, to compliment the unique personality of the fashion enthusiast’s clientele.
From a rich history of trend defining collections, of colourful tailored fits and intricately finessed cuts, Nadrey Laurent is poised to become a renowned global fashion powerhouse.
Colours of the Earth – Spring 2017 is Nadrey Laurent’s debut collection.
Founder & CEO
Marie KIPRE holds a Bachelor in Business Administration and has worked as a finance administrator for a couple of years. Yet, her dream was to create a clothing brand that would connect and unify people and cultures throughout the world while promoting her beautiful African heritage.
Her father’s effortless chic style, and her own love for fashion pushed her to venture into the industry by opening 2 retail fashion stores. Later on, with her 2 sisters, they created Totally Ethnik in 2013.
About Nadrey Laurent
Nadrey Laurent is a luxurious fashion brand with the ambition to enrich the contemporary world of fashion with eye-catching collections and vivid style signatures.
Nadrey Laurent makes use of aesthetically appealing mix of rich colours, bold prints and high quality fabrics of various origins. This, to compliment the unique personality of the fashion enthusiast’s clientele.
From a rich history of trend defining collections, of colourful tailored fits and intricately finessed cuts, Nadrey Laurent is poised to become a renowned global fashion powerhouse.
Colours of the Earth – Spring 2017 is Nadrey Laurent’s debut collection.